Latest News & happenings at Dranding Consulting
Meet the country’s most Iconic Hospitality Marketer
Proven to deliver brand-led growth in the hospitality industry, Dranding Consulting co-founded by Floyd Tavares & Katya Cordeiro in 2018 has successfully built some of the country’s most iconic hospitality brands. For his efforts in spearheading several outstanding campaigns and creative initiatives for some of the leading international hospitality brands, Floyd Tavares, Co-Founder of Dranding Consulting was presented with yet another prestigious award – the coveted Iconic Hospitality Marketer by Times Hospitality Icons 2020.
Dranding launches "AIM FOR IMPACT" branding campaign for Tangentia
Global digital transformation company Tangentia announced its latest branding campaign: “AIM FOR IMPACT” in support of the global push for rapid digital transformations. The new campaign uses animal symbology to emphasize the need for adaptability and change.
AIM FOR IMPACT urges businesses to view and use the COVID-19 pandemic as an opportunity to achieve their full potential by adopting transformative technologies, such as Robotic Process Automation (RPA) and Artificial Intelligence (AI).
The campaign, which was created by leading brand agency Dranding Consulting, celebrates animals and their survival instinct.
Campaign in focus
1CEO and Founder of Tangentia, Vijay Thomas launched the campaign live on Facebook and Youtube.
2Executed a Campaign film launched across digital platforms.
3A comprehensive digital camapign including a mix of posts and videos animations across social media.
4 Print advertisements in leading business magazines.
5Press release dissemination across multiple leading digital portals.
6Reinvented the brand using imagery across several marketing collaterals.
Value Delivered, even post Pandemic
Featured in the News for conceptualising The Atal Setu Navratri Campaign
To mark the festival of Navratri , Dranding Consulting created this campaign with home grown company FPA(Fluid and Power Automation) where the Atul Setu was lit with the 9 colours associated with 9 days of Navratri. This creative concept was executed to keep up the spirit of the festival especially during this pandemic and to portray the innovative side of technology. The campaign was accompanied by the trending #LitAtalSetu challenge to create an exciting engagement on social media with the public.
We launched a campaign titled 'GoAhead' merging the phrase 'Moving Ahead' and highlighting the multi-facets of Goa. The campaign received a phenomenal response resulting to the highest ever admissions applications in the last decade
Bambolim Beach Resort
The Bambolim Beach resort one of Goa's foremost beach resorts was reimagined & reborn by Dranding Consulting . From reimagination to renovation to repositioning, the new refreshed vibe to the resort is already making a mark on holidayers & MICE players.