Creating the country’s most powerful casino brand

Case Study

Big Daddy Casino

The Challenge

To devise & execute a brand strategy to build the country’s most powerful Casino brand.

Elements of Transformation

– Brand Strategy & Positioning

– Marketing  Management 

– Interactive Experiences & New Media

– Streamlining Creative Vendor management

– Campaign Management


– As the brand leadership team, we managed the in-house marketing team and affiliated creative and design partners.

– We set out on an aggressive marketing campaign, ensuring that we garner the
attention of our target audience at almost every touchpoint (Online & offline) through innovative campaigns, installations, activations, and digital engagement.

The Result

– Organic social media following doubled and engagement tripled on social media

– Most followed Casino page on Instagram in the country

– Record-breaking footfall growth M.O.M.

– Survey across taxi drivers (key influencers in the decision-making cycle) resulted in Big Daddy being the most-sought after Casino in the state.

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