Creating the country’s most powerful casino brand

– As the brand leadership team, we managed the in-house marketing team and affiliated creative and design partners.

– We set out on an aggressive marketing campaign, ensuring that we garner the
attention of our target audience at almost every touchpoint (Online & offline) through innovative campaigns, installations, activations, and digital engagement.

– Organic social media following doubled and engagement tripled on social media

– Most followed Casino page on Instagram in the country

– Record-breaking footfall growth M.O.M.

– Survey across taxi drivers (key influencers in the decision-making cycle) resulted in Big Daddy being the most-sought after Casino in the state.