Reinvent
or
Perish

Business Transformation through Brand-led Acceleration

80% of our clients have grown over 30% in FY19-20

BRAND-LED BRAND ACCELERATION
Dranding,

/’drandIN/

Branding that Delivers

We are a Brand Consulting firm based out of Goa that has consistently proven to deliver brand-led growth. We create brands for tomorrow in a way that makes sense today.

Our leadership has 20+ years of experience in creating some of the country’s most powerful brands in the telecom & hospitality space.

Our partners are small & medium businesses who are already successful, but hungry to take the next leap forward.

Transform with us

Transform everything or just one thing

1. Brand
consulting

Suited for accelerating growth of small & medium enterprises. Our strategies have proven to succeed. We work as your brand leadership team

2. content
transformation

Our team of expert content creators have created over 150+ pieces of video content in just over year for some of the country’s leading hotels, education institutes,  engineering and IT companies.

Proven to
Accelerate
Business

On executing a brand-first approach our clients have grown stronger on a YOY basis in 2019-20. All the below estimates are pre-covid lockdown. Most of our clients are small & medium sized enterprises with annual revenues ranging from INR 5-150 crores

5-30% Growth
17%
30-75% Growth
50%
75+ Growth
33%

Results Delivered

1Reinventing brand strategy during the   covid lockdown powered admissions applications growth by 50% for the state’s foremost Executive MBA program for  one of India’s premier B-schools

2Business to brand transformation resulted in a revenue increase of over 100% in a year for one of the country’s leading exporter of pressed engineering components

3Successfully built the country’s most engaged & sought-after casino brand  in under a year of its existence; highest digital engagement & following for Asia’s largest floating casino

3Rebranding one of Asia’s leading tourism body’s  flagship river cruises resulted in an increase in its revenue for the first time in 3 years; growing by 10% in 6 months

3Increased online revenue by 110% in 3 months for one of Goa’s foremost beach resorts prior to relaunching its revived brand (paused due to covid pandemic)

RECENT TRANSFORMATION

Lighting up brand FPA

FPA is responsible for lighting Goa’s most “Instagrammed” landmark- The Atal Setu.

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Content Marketing is unskippable

Watch some of our most admired work
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OUR FOUNDERS

Experience Matters

20+ Years of experience of building successful brands

Building Deltin Group,
the country's biggest gaming & hospitality brand

Building Vodafone,
rated one of the top 10 most powerful telecom brands globally

Floyd Tavares

An awarded winning marketer, Floyd is An MBA in marketing with over 10+ years of experience in building brands; both online and on-ground. He was voted ‘Most Influential Young Leader’ by the World Marketing Congress

He has been pivotal in making the ‘Deltin’ brand synonymous with Gaming (Casinos) and luxury hospitality in the country. While he managed the marketing efforts nationally for Deltin Group of Casinos & Hotels., Floyd set up the entire digital landscape for the brand: Web, Social et al.

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Katya Cordeiro

An MBA in marketing with 10+ years of experience across the marketing spectrum, Katya is equipped with expertise across both B2B and B2C domains.

Being a custodian of over 5 Million customers in Vodafone, she was responsible for delivering over 8% incremental revenues nationally. Consistently recognized for her understanding of trends and numbers, Katya was  a key influencer for business decisions taken within Vodafone Business Services.

During her time in Digital advertising, she has also build brands and brand properties such as Bisleri, Vedica, the Standard Chartered Mumbai Marathon and National Geographic Moment Awards.10

Ready to take the leap from business to brand?